Technology is never static. It moves in waves—AI, IoT, cloud, platforms—and we are all travellers navigating this shifting landscape. Peregrine Vision exists to help organisations ride those waves with clarity and confidence, turning disruption into direction.

Founded by Sian Rees, a digital transformation advisor who has lived and worked globally, Peregrine Vision brings a global perspective grounded in real-world experience. With over 25 years in engineering, product leadership, and commercial strategy, Sian built this consultancy to help companies align emerging technology with business goals—and take action with impact.

Whether advising on product fit, go-to-market, or industry positioning, we bring a steady hand and a future-forward mindset to every engagement.

Why Now

We're not just evolving. We're pivoting.
The pace of change has accelerated—technology decisions are no longer operational. They're existential.
Peregrine Vision exists to help you respond with confidence and clarity.

Key drivers of this pivot:

The shift from hardware to software-defined experiences

AI unlocking new creative workflows

Composable platforms redefining scalability

Stakeholder pressure for measurable ROI from tech investments

The opportunity? To lead. To simplify. To transform.

What We Do

Strategy that Delivers. Events that Resonate. Insights that Stick.

Digital Transformation Advisory
Align business goals with emerging technology. Translate trends into strategy and execution.

Product & Platform Strategy
Shape offers that matter. From market fit to competitive positioning, we guide products from concept to traction.

Go-to-Market Support
Craft GTM strategies that speak to today's buyers—channel partners, end-users, and ecosystem players alike.

Event & Industry Engagement
Panel moderation, keynote support, and thought leadership content for conferences and private events. Make your message stand out.

Who We Work With

We collaborate with organizations that recognize the need to adapt—and are ready to act. Our clients span industries and stages of growth, but they share a desire to align technology decisions with business outcomes.

Technology vendors redefining their product and platform strategies

AV and digital signage companies transitioning from hardware to software-based models

Startups and scale-ups seeking product-market fit, GTM clarity, and strategic focus

Enterprises and corporates aiming to integrate AI, automation, and new platforms into their digital strategy

Consultancies and agencies in need of domain expertise to strengthen their client offering or accelerate innovation programs

Event organizers and associations looking for clear, thought-provoking voices to shape industry conversations

Whether you're exploring new opportunities, repositioning your offer, or executing a transformation roadmap, Peregrine Vision brings insight, structure, and momentum.